Salon owners looking for new clients don’t just want to increase their revenue — new customers also present the opportunity to sharpen technical skills, improve client experience, and expand your network even further with reviews and referrals. So how do you grow your clientele, and fast?

You might have heard that it costs 5x more to gain a new customer than keep an old one. That means attracting the right customers for your salon is even more important than building your client base quickly. And recruiting and maintaining a solid team of salon staff will help you out a great deal along the way.

For salon owners willing to venture beyond their comfort zone, attracting more ideal customers quickly is possible. We’ve put together this how-to guide of best practice strategies for salon owners who:

  • Are looking for new clients
  • Are just starting out and have no clients
  • Want more returning clients
  • Want to build an excellent salon team

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